BVA is a global consulting firm of experts in Behavioural Science who design research programs geared towards behavioural change. BVA gathers data insights and converts deep understanding of customers and citizens into behaviour change strategies.
ROLE IN AI4CCAM
Within AI4CCAM, BVA will gather insights to identify levers and barriers to the adoption of AVs and provide expert recommendations accordingly to the other members of the consortium. They will design behavioural science-based interventions (Nudges) founded on primary and secondary research (both qualitative and quantitative).